Scope
The economics
and competitiveness of the airline industry dictate that it
is a tough business in which to make profits. The majority of
start-up carriers have found progress extremely tough, but nevertheless
a surprising number of start-ups have flourished, some with
spectacular success.
To succeed,
it is necessary that the correct strategic, planning and investment
decisions be made from the outset. Key questions, which must
be considered, include the following:
- What is the size of the chosen market and is there adequate
opportunity for growth
- How effective are the existing competitors, and how will
they react to a start up carrier?
- What should be the branding strategy - will it be a no frills
or a full service airline?
- What are the appropriate fleet types and the numbers required?
- What will be the investment requirements and the profit
potential?
The MSP Solutions Approach
The Business
Plan will examine the following topics:
- Strategy
- Competition
- Regulatory issues
- Market forecasts
- Fleet Plan
- Schedules
- Flight operations. ground handling and technical infrastructure
- Commercial organisation
- Route economics and profit projections
A cost
revenue evaluation model will be used to examine alternative
operating scenarios.
The benefit to our clients
The Business Plan will
contain specific recommendations in the following format
- Strategy recommendations based on the market forecasts and
competition analysis
- Organisational plan to address the main business
- Five year profit and loss evaluation and risk analysis
- Action Plan.
