Scope
Regional governments have identified that an appropriate aviation strategy is critical for economic development. It is obvious that an area is ill placed to develop its tourism potential with adequate air links - it is equally critical for the development of business and industry in a much broader sense.
Development of airports is a long-term investment, and given all the other pressing demands on the public purse, investment has to be made wisely. Privatisation of many airport facilities demands that airports have to attain profit targets and the pressure on public finance means that the scope for subsidising public owned airports is fast disappearing. The airlines themselves are also under extreme economic pressure only to serve profitable routes, while recent EU actions, such as the recent case regarding Charleroi serve to focus the financial discipline. :
Key ingredients in a regional aviation strategy include the following questions:
- What is the traffic potential in short, medium and long term?
- How should the needs of rival airports be addressed - is some kind of preference desirable or permissible?
- What can be done to attract new carriers into the region and to what extent are incentives permissible within EU rules?
- Are there factors to consider in terms of different types of airline, i.e. full service scheduled airlines, low cost carriers and charter operators?

The MSP Solutions Approach
The Aviation Strategy will examine the following topics:
- Market forecasts - total growth and segmentation
- Identification of catchment areas
- Surface access
- Infrastructure requirements
- Investment requirements
- Airport pricing regimes
- Airline economic factors
- Regulatory issues
The Benefit to Our Clients
The Aviation Strategy will conclude with a written report and presentation to the Client. These will contain key recommendations, which will fall into three categories:
- Actions with little or no investment requirement which can be taken with minimum investment, e.g. marketing opportunities or changes to the regulatory arrangements.
- Actions requiring moderate investment such as specific infrastructure improvements within the existing airports and terminals.
- Long term and high investment projects that should be considered, such as requirements for new runways, terminals or major surface transport development.